Tender & True's premium ingredients show dedication to the ones eating our food – your pets. Because we care about your dogs and cats as much as you do, and we’ve got the best food on the market to prove it. Our food lets your pet live up to its full potential. That means brighter eyes. Shinier coat. More fetching. More chasing. And most importantly, a longer and healthier life with you, their best friend. Once you learn a little more, you'll understand why we believe Tender & True is not just pet food. It's the perfect superfood for your pet.